As a web analytics consultant, your idea is to assistance clients emanate and exercise ways to improved implement their websites. In short, we will assistance raise their online participation by pushing visitors to their sites. You will do so by overseeing a components of a company’s website, including building pivotal opening indicators (KPIs) and environment adult involuntary reports. As a web analytics consultant, we could work for a accumulation of companies, such as a digital marketing group or an information record consulting firm.
One of your primary pursuit duties as a web analytics consultant will be to perform information research by looking during website, email, and amicable media traffic, as good as opening metrics and patron segmentation. You might yield assistance on hunt engine optimization (SEO) strategy and sourcing ways to raise users’ experience. Web analytics consultants might mostly combine with other inner teams, such as digital marketing, sales, or information record (IT) on formulating a streamlined website. You might also teach inner crew or finish users on a significance of website analytics and how it can be employed to strech organizational goals.
Sources:*PayScale.com, **U.S. Bureau of Labor Statistics (BLS)
Required Education
You will need a bachelor’s grade to work as a web analytics consultant. This career requires a grade in an engineering, scientific, or financial discipline, with a concentration on quantitative analysis. Some employers might cite an modernized master‘s or doctoral degree.
Required Skills
Superior technical abilities are essential if we wish to work as a web analytics consultant. You should have an bargain of several programming languages, database management, and scripting. Excellent communication skills will be indispensable to correlate with both group members and users. You should also have clever vicious meditative skills in sequence to discern website issues and rise solutions. As a web analytics consultant, we will need a ability to prioritize and effectively work on mixed projects and deadlines.
Career Outlook and Salary
Information specific to a career of a web analytics consultant is not accessible by a United States Bureau of Labor Statistics (BLS). Instead, a BLS reports a 9% pursuit boost for a difficulty of ‘computer occupations, all other,’ during a duration of 2016-2026. This expansion is described by a BLS as average. In Feb 2018, PayScale, listed a median annual income of $77,879 for analytics consultants.
